Independent guide by StoreShield · Not affiliated with QSR Evolution or WTWH Media.

QSR Evolution 2026 Agenda

September 8–10, 2026 · Hyatt Regency Atlanta, Atlanta, GA

Independent guide by StoreShield · Not affiliated with QSR Evolution or WTWH Media.

Here’s the full day-by-day schedule for QSR Evolution 2026, from Tuesday’s arrival-day reception through Thursday’s closing keynote. One registration covers both the QSR Evolution and FSR NextGen Summit programs, so you can move between tracks freely. Breakout room assignments are still listed as TBD on the official agenda — check the printed program on arrival. Times and sessions are subject to change; verify against qsrevolutionconference.com before finalizing your plans.

Tuesday, September 8

Arrival day — half day, registration opens at noon.

  • 12:00 – 7:00 PM

    Registration & Information Desk

    Grand Hall Foyer
  • 12:00 – 5:00 PM

    Exhibitor Set-up

  • 3:30 – 4:30 PM

    Pre-Event Innovation Forum

    Attendees choose 1 of 3 sessions.

  • 5:40 – 6:30 PM

    Welcome Address: Susannah Frost, President, Chick-fil-A, Inc.

    Centennial Ballroom
  • 6:30 – 8:00 PM

    Welcome Reception — “80s Night”

    Grand Hall

    Marks Chick-fil-A’s 80th year — 80s dress encouraged, but come as you are.

Wednesday, September 9

The first full day — opening keynote through the WiRL-D happy hour.

  • 8:00 – 8:45 AM

    Networking Breakfast

    Grand Hall
  • 8:45 – 9:45 AM

    Opening Keynote: Tom Curtis, President, Burger King U.S. & Canada

    Centennial Ballroom
  • 10:00 – 10:45 AM

    Breakouts Round #1

    Choose 1 of 7 tracks.

  • 11:15 AM – 12:00 PM

    Breakouts Round #2

    Choose 1 of 7 tracks.

  • 12:00 – 1:30 PM

    Networking Lunch

    Grand Hall

    Three sponsor lunch-and-learns run concurrently at 12:15 PM.

  • 1:30 – 2:15 PM

    Breakouts Round #3

    Choose 1 of 7 tracks.

  • 2:30 – 3:15 PM

    Closing Keynote: Scott Greenberg

    Centennial Ballroom

    On 30-second coaching.

  • 3:15 – 4:00 PM

    Closing Keynote: Lisa Ingram, CEO, White Castle

    Centennial Ballroom
  • 4:00 – 5:30 PM

    “Around the WiRL-D” Happy Hour

    Grand Hall

    Women in Restaurant Leadership.

  • 8:00 – 10:00 PM

    Late Night Reception

Thursday, September 10

The closing day — final breakouts and the Texas Roadhouse keynote.

  • 8:00 – 8:45 AM

    Networking Breakfast

    Grand Hall
  • 8:45 – 9:00 AM

    Intouch Insight Drive-Thru Study Report Reveal

  • 9:00 – 9:45 AM

    Opening Keynote: Rob Lynch, CEO, Shake Shack

    Centennial Ballroom
  • 10:00 – 10:45 AM

    Breakouts Round #4

    Choose 1 of 7 tracks.

  • 11:15 AM – 12:00 PM

    Breakouts Round #5

    Choose 1 of 7 tracks.

  • 12:00 – 2:00 PM

    WiRL Workshop & Lunch

    Plus two “State of the Union” sessions.

  • 1:30 – 2:15 PM

    Breakouts Round #6

    Choose 1 of 7 tracks.

  • 2:30 – 2:45 PM

    Datassential State of the Industry: Kelley Fechner

  • 2:45 – 3:30 PM

    Closing Keynote: Jerry Morgan, CEO, Texas Roadhouse

    Centennial Ballroom
  • 3:30 – 7:00 PM

    Exhibitor Tear-down

Seven session tracks

Breakouts run in seven parallel tracks — five under QSR Evolution, two under FSR NextGen. Your badge gets you into any of them, no pre-selection needed.

Track 1

Tech Check and Innovation Central

An entire track on the technology and solutions powering restaurants — AI, loyalty, and what’s coming next. Experts break down the biggest buzzwords and separate myth from reality in the most disruptive corner of the QSR business.

Track 2

The Labor and Culture Report

Labor remains central to every operator’s ability to thrive. This track explores how restaurants drive results through people, and what it takes to become a culture-centric operation that wins from the front line.

Track 3

Emerging Brands and Entrepreneurship

How operators of all sizes scale their brands — from start-up stage to managing a multi-concept fleet. How to grow with intent, develop systems and teams, and approach the next life stage.

Track 4

Take the Lead

Intimate stories of success and evolution — one-on-one fireside chats with top brands, plus QSR magazine’s “CEO to CEO: Behind the Counter” series, where executives turn the mics on each other.

Track 5

Franchising and the Road to Growth

There’s no single path to expansion. Leading voices tackle franchising, corporate development, raising and deploying capital, and building a restaurant portfolio the right way.

Track 6

FSR NextGen: The NextGen Dining Experience

The full-service dining experience is changing fast. From AI-powered menu development and operational tech to social-media-optimized design and human-centric service — how brands design spaces, menus, and experiences that feel modern and human.

Track 7

FSR NextGen: Leadership & Brand Purpose

Beyond culture as a buzzword — the brand purpose that feeds a healthy culture. Leaders who coach and train with intention, develop people with purpose, and create genuine hospitality.

Key venue rooms

Centennial Ballroom (Level 1)All keynotes and main-stage sessions.
Grand HallMeals, receptions, and the sponsor marketplace.
Grand Hall FoyerRegistration desk and exhibitor area.
Breakout roomsListed TBD on the official agenda — confirmed at check-in.

Looking for a specific speaker or session?

Browse the full speaker list to find a name or brand, or ask our free conference assistant about any session, track, or keynote — it answers instantly, no signup.

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